CSG Snapshot: MOOYAH Franchise

5212 Tennyson Pkwy
Plano, TX 75024
(214) 310-0768
www.mooyah.com

Total Stores
100

Systemwide Sales
$62.2 million (e)

Year Founded
2007

Trading Areas
AL, AR, CA, CO, CT, FL, IL, LA, MT, NC, NJ, NY, OH, TN, TX, UT, VA, WI

Senior Executives
Co-Founder, President + CEO: Rich Hicks
Co-Founder: Todd Istre
COO: Michael Mabry

SNAPFORWARD

Last month, MOOYAH (founded in 2007) reached the triple digit mark in US locations, a milestone of note for this Plano, TX-based concept seemingly purpose-built to franchise. Those 100 units offering customizable beef, turkey and veggie (black bean) burgers are spread over 18 states, with another 20 or so restaurants in locales that include Azerbaijan, Mexico and the Middle East. Chain Store Guide projects 25 to 30 new stores a year for the next two years, with another 5 to 10 units openings before the end of 2016.

Mooyah

Source: Chain Store Guide’s Database of Chain Restaurant Operators. *CSG estimate/projection based on proprietary analysis and company statements. Actual figures are subject to change. This data is not intended for investment decisions.

Mike Baker

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