Tired of just shopping for products carried by Target on Target.com? You’re in luck. Earlier this week, the company announced that it’s getting into the online marketplace game much like Amazon and Walmart.
The difference, though, is found in the company’s description of the “Target +” program, “a curated assortment of products from third-party sellers”. Curated is the keyword here. Target will extend invites to 3rd party retailers that it wants to do business with, companies Mizuno (sporting goods), Kaplan (educational toys) and Casio (keyboards), with whom Target has already partnered.
While the Big Bullseye won’t be able to match Walmart and Amazon on breadth and depth of selection or order throughput, it can rely on its deep knowledge of who the Target customers are and what they’re looking for to deliver a positive experience and drive more shoppers to the site.
Online marketplace products will be integrated within Target.com displays and search results, while carrying some form of a now standard, “sold and shipped by” tag.
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